Learning Central

The LearningCentral is up and running now. It's time to earn a badge with completion of various programs. Go, explore and see if you are a Go-getter or a Conqueror or both.
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10 APR 2023 | 12:15 PM
The LearningCentral is up and running now. It's time to earn a badge with completion of various programs. Go, explore and see if you are a Go-getter or a Conqueror or both.
Read More...

10 APR 2023 | 12:15 PM
The LearningCentral is up and running now. It's time to earn a badge with completion of various programs. Go, explore and see if you are a Go-getter or a Conqueror or both.
Read More...

10 APR 2023 | 12:15 PM
The LearningCentral is up and running now. It's time to earn a badge with completion of various programs. Go, explore and see if you are a Go-getter or a Conqueror or both.
Read More...

10 APR 2023 | 12:15 PM

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The Gestalt principles of design

In general, the Gestalt principles help us understand how we process visual information by either starting with the whole and then working our way to the parts, or by attempting to break a confusing whole into its simpler component parts.

Proximity

The law of proximity is a principle in Gestalt psychology that describes how the human eye perceives elements that are close together as more related than elements that are further apart

Similarity

The Gestalt Principle of Similarity states that when items share visual characteristics, they are perceived as more related than objects that are dissimilar.

Closure

Closure is the illusion of seeing an incomplete stimulus as though it were whole.

The power of ten

A really powerful film by Charles and Ray Eames.

Application in Real Life

Proximity The Gestalt principle of proximity is when we see objects that are close to each other as more related than objects.

Why designers should care about Gestalt principles?

Great designers understand the powerful role that psychology plays in visual perception. What happens when someone’s eye meets your design creations? How does their mind react to the message your piece is sharing? —Laura Busche, Brand Content Strategist at Autodesk

Think about that quote for a minute. When people first see your designs, how do they experience them? To understand what makes UI design work, you need to understand the psychology of human perception.

The fundamental law that governs a Gestalt principle is that we tend to order our experience in a manner that’s regular, orderly, and recognizable. This is what allows us to create meaning in a complex and chaotic world.

Exploring the Gestalt Principles of Design

The human brain is exceptionally good at filling in the blanks in an image and creating a whole that is greater than the sum of its parts. It’s why we see faces in things like tree leaves or sidewalk cracks.

This principle is one of the most important underlying ideas behind the gestalt principles of visual perception. The most influential early proposal written about the theory was published by Max Wertheimer in his 1923 Gestalt laws of perceptual organization, though Wolfgang Köhler’s 1920 discussion of Physical Gestalten also contains many influential ideas on the subject.

Regardless of who first proposed the ideas (there have been essays dating back as far as 1890), gestalt principles are an important set of ideas for any designer to learn, and their implementation can greatly improve not just the aesthetics of a design, but also its functionality and user-friendliness.

Gestalt theory and art

It’s human nature to group like things together. In gestalt, similar elements are visually grouped, regardless of their proximity to each other. They can be grouped by color, shape, or size. Similarity can be used to tie together elements that might not be right next to each other in a design.

In UX design, using similarity makes it clear to your visitors which items are alike. For example, in a features list using repetitive design elements (such as an icon accompanied by 3-4 lines of text), the similarity principle would make it easy to scan through them. In contrast, changing the design elements for features you want to highlight makes them stand out and gives them more importance in the visitor’s perception.

Find out